— New empty states pattern affects every pillar of Segment
— First major pattern proposal after the launch of Segment's new 2021 design system, Evergreen 6
— Streamlined design and development of empty states across all departments
While I was working on this project, Segment was at an interesting growth stage. It was well on its way to becoming a world class, standard-setting customer data platform, and its future was, and is, very bright.
However, while the function Segment provides is worth its weight in gold, it's still a complex product that doesn't do a lot of hand-holding. This means that user experience can be a few steps behind product function. Establishing expected, consistent, and sometimes even delightful behavior across all areas of the app, like empty states, can make the difference between a product customers need to use, and actually want to use.